Main rubrics of the magazine:
Appearing in this section are foreign nationals who are heads of various business associations (Chambers of Commerce, trade and industry bodies etc.), large consultancy and auditing firms, or simply experienced managers who have attracted many billions in investment to the Russian economy. They give practical advice on doing business successfully in Russia, explain how to adopt the right business strategy, and also share their expert findings with us. Their advice should have a practical application and to touch not on macroeconomics and the prospects for investing in the oil and gas sector, but on rather more “down-to-earth” matters such as how the foreigner can start a small or medium-sized business in Russia, what he should be prepared for, and what kind of profitable return to expect.
This, in particular, is the magazine’s main rubric. Each issue features three such stories (there are, by the way, about 70 of them published on the website already). Foreign entrepreneurs – owners of their own business in Russia (restaurants, coffee houses, hotels, shops, consultancy firms, farms, factories etc.), give personal accounts of their achievements. How they started their business in Russia, how much initial investment was needed, the difficulties they encountered along the way, and how they dealt with them. How the rules for running a business in Russia differ from the business rules in our heroes’ countries of origin: Germany, Great Britain, Italy, France, USA, Japan, Korea, China...
“To Work in Russia”
The title of this section speaks for itself. The stories of foreign managers in Russia with the emphasis on the differences between working in their home countries and working here.
“Trading with Russia”
Foreign entrepreneurs relate how they filled a particular business niche, how they successfully manage trading activities, who their target market is, who the end users of their goods or services are, and what one needs to be guided by when selecting trading partners in Russia.
“Startup and Venture”
There are, essentially, two articles making up this section. The first is a brief one about a Russian startup. And the second is an in-depth interview with the foreign investor in that startup. Why did he believe in it? How much did he invest? When is a return anticipated? Which startups, in his view, still merit attention? Where can they be found?
Russian or foreign experts reveal the major trends and make short-term economic forecasts.
A section for virtually every expert in their field. Is it worthwhile the foreign businessman outsourcing accounting work to a Russian firm? How does the western supplier establish relations with Russian distributors? How does the foreigner find and arrange renting an office in Moscow for his enterprise? – These are the subjects of previously published articles.
Upcoming subjects include: What are the unique aspects of running a business in our country? The tax system, accounting and auditing in Russia: are there substantial differences? Is it easy finding out all there is to know about taxes in Russia? How do you pay taxes correctly? Russian laws and the particular ways in which they are applied: employment law, the courts, licensing, ownership rights – what does the foreigner need to know? Project appraisal in Russia. The Russian workforce, its levels of training. Infrastructure and logistics in Russia. The Regions and their characteristics, regional programmes and investment promotion. Currency regulations in Russia, differences, characteristics. How to start a business in Russia, where to begin (legal aspects). Are the rules around registering a business comprehensible? Can an enterprise be registered with foreign capital on a turnkey basis? What criteria should the foreigner use to evaluate his project in Russia? Can you request a preliminary appraisal for your project in Russia? Where can the laws on business be found? Where can data on regional ratings be found?
“We Simulate Situations”
These articles follow this format: situations are dissected, mistakes are indicated, recommendations made on how to make key decisions in respect of RF legislation. Specific business cases are examined.
A brief overview/notification of the most interesting forthcoming trade shows.
“Business Centres of Russia”
Essentially photo reports on modern business centres.
“Living in Russia”
Foreigners’ stories on how they find living in Russia with the emphasis on cultural and everyday details, differences in the mentalities of people from their own countries and those in Russia.