In particular, a selected tour is paid for by a bank card via the website. A potential tourist has no need to waste time going to the travel agency office and discussing matters with a staff member, who is not always competent. The search for a tour takes place on the site, using a search module. In order to find an interesting tour, the search parameters have to be set: type of holiday and location. A search can also be limited to a specific price range.
As for payment, it is done through the electronic payment gateway of one of the major Russian banks. Security of payment is ensured by the use of an SSL protocol to send confidential information from the client to the Payture system server for further processing. The information is transmitted further through closed high-security bank networks. Throughout all this, no-one apart from the bank has access to the card data: the collection and processing of the client’s confidential data is done in a processing centre, not on the Travelata.ru website.
One important advantage of booking a tour through Travelata.ru is that the documents can be dealt with electronically. The contract is concluded directly on the website. After confirming the tour booking, the client receives all the required documents for the trip by email and to a personal folder opened on the Travelata.ru site.
Travelata estimates the sales market for its services in Russia at $885,000,000, and the number of potential clients at not less than 2,000,000.
In January 2012, the recruiting agency Pruffi included Travelata in the top 30 start-up teams of the Russian internet.