— Companies going into foreign markets – that is the main investment trend in China today. Furthermore, understandably, investors invest in new projects with good prospects. And ToBox is just that sort of startup. That is to say, yes, of course, it is a Russian startup, but its business model is very like Chinese ones (something like a combination of Taobao and Aliexpress).
— Does that mean you follow tendencies in our market? Or was it this particular project that somehow attracted your attention? What are the general criteria that guide you in taking a decision about investments?
— There were two things that made ToBox seem interesting to me: firstly, as I said, its business model, and secondly, its unique team. These two factors together, in my opinion, will help it achieve success, as Taobao has done in China, but in the Russian market and possibly in others.
In general, we use standard methods in assessing companies and taking decisions about investing in them. It was the same with ToBox. And we saw that this startup has every chance not only of growing considerably, but of becoming one of the major e-commerce players in Russia.